endo.
endo. is a non-profit that spreads awareness of the disease endometriosis. For my senior thesis, I researched how there is a delay of eight years from when endometriosis symptoms appear to when a woman is properly diagnosed partly because it is not a well-known disease. There is currently no cure and treatment options have not made much advancement over the years.
I designed a logo that is a play on the idea of ending endometriosis. The color palette utilizes the color for endometriosis, yellow, and the typeface is feminine. The counter of the "o" is the repeat pattern.
The packaging is intended for a monthly subscription of products such as tea to help with endometriosis symptoms.
The tarot cards are hand illustrated with a black background allowing the pastel yellow to showcase the line work.
The backs of the cards explain the products in the box, what they help with, and how each card relates to the product as a fun way to educate the recipient of the package.
The brochure Includes a list of the products in the box, a list of symptoms, and facts.